UNLIMITED.

In 2016, at the age of 26, I founded NINE JAPAN.
I had no capital, no connections, no track record.
All I had was one conviction:
"A single person's determination can change a life."
That resolve alone.

I will never run this company for profit alone.
The customer in front of us smiles,
every employee holds a dream,
and even their families become happy.
That is the full scope of our work.

NINE JAPAN is not
a company that sells beauty devices and cosmetics.
It is a company that changes lives.
With that belief,
we have kept challenging ourselves — device development, cosmetics, academy, and global expansion.

We do not sell through distributors.
Our vision, philosophy, experience, and responsibility —
we want to convey everything in our own words.
A conviction that has never changed since our founding.

In the beauty industry,
there is a future no one has ever seen.
Change conventions.
Change the industry.
And change as many lives as possible.
That challenge has no end.

Life is not something
someone else changes for you.
You change it with your own hands.
We will keep creating those turning points.

And from here on,
we will not follow the crowd.
We will carve paths no one has walked,
and keep creating the future of this industry.