TOP CEO
— THE HUSTLER CEO

OZONO
TAKUMI.

Rewriting the
rules in
of the beauty industry

Moved to Tokyo from Kagoshima with just 40,000 yen. After becoming No.1 in apparel nationwide and building a 5-billion-yen real estate track record, he entered the beauty industry with no experience. NR-NINE has surpassed 500 salons and won the Japan Beauty Company Award.
With the philosophy of "Seikō," making Japanese beauty the global standard.

REPRESENTATIVE
Takumi Ozono Representative Director & CEO / OZONO TAKUMI
500+
Salons Installed
50B JPY
Prior Track Record
No.1
No.1 Sales in Japan
Grand Prize
Japan Beauty Company Award
PROFILE

PROFILE.Takumi Ozono, the Entrepreneur

After delivering results across industries at a young age, Takumi Ozono ultimately chose the work of "making people beautiful." But what he sees goes beyond outer beauty.

Courtesy, the spirit of challenge, compassion, gratitude — the way of life a person builds becomes their character, and that becomes true beauty. That is his conviction. He sees refining appearance as "a turning point that changes lives," and aims to support the confidence and way of life beyond it.

Not a leader who chases results alone — he values character above all and continues to embody it. What NINE JAPAN aims for under his leadership is not a company that provides beauty, but a brand that makes lives beautiful.

NameTakumi Ozono
HometownKagoshima, Japan
PositionRepresentative Director & CEO, NINE JAPAN Co., Ltd.
MottoAim high. Stay open. Commit deeply.
PhilosophySeikō — Success × Happiness
STORY

THE STORY.From 40,000 yen to the top of the industry.

START
To Tokyo with 40,000 yenMoved from Kagoshima to Tokyo with only 40,000 yen and the resolve to "make it big." Everything started with this one step.
2010APPAREL
No.1 sales nationwide in apparelAchieved No.1 sales nationwide in the apparel industry — the origin of his ability to deliver results.
2012ENERGY
Entering the solar power businessEntered the growing renewable energy market, honing sales and business-building skills and gaining experience as an entrepreneur.
2014REAL ESTATE
A 5-billion-yen track record in real estateChallenged the real estate industry and built a track record of roughly 5 billion yen, proving he could deliver results in any field.
2016FOUNDED
Founded NINE JAPAN Co., Ltd.At 26, he entered the beauty industry with no experience. The NINE JAPAN story began with a bust-care specialty salon.
2017SALON
Opened Luxury Salon NINEOpened a bust-care specialty salon. Results-driven techniques spread by word of mouth, reaching 10,000+ treatments and five Tokyo locations.
2018EDUCATION
Established original techniques & training systemSystematized the techniques and experience built through salon operations, launching full-scale training and technical support to deliver results-driven beauty nationwide.
2019PRODUCT
Started in-house product & brand developmentDrawing on hands-on experience, began developing beauty devices and cosmetics — the challenge from salon to manufacturer.
2020DIRECT
Nationwide expansionBuilt a direct-sales model without distributors. Adoption spread to salons nationwide, accelerating NINE brand recognition.
2021NR-NINE
Birth of in-house device "NR-NINE"Completed the first in-house beauty device, distilling on-site know-how — a new stage as a manufacturer.
2022300 STORES
Surpassed 300 salons nationwideEmbraced as a results-driven beauty device, installed at 300+ salons nationwide — a major leap for the brand.
2023W AWARD
Double award: Japan Beauty Company Award & Product Development AwardYears of challenges earned industry recognition — quality, technology, and development capability honored with a double award.
2024ASIA
First step into overseas marketsBringing the value of Made in JAPAN to the world — launches in Taiwan, Malaysia, Hong Kong, Vietnam, Korea and beyond.
2025500 STORES
NR-NINE surpassed 500 salons nationwideInstalled at 500+ salons nationwide. Grown into a leading beauty brand through a distributor-free direct-sales model.
2025NINE CAMP
NINE CAMP launchedBeyond a device maker — supporting management, recruiting, and education. A community growing together with owners nationwide.
2025COSMETICS
In-house cosmetics brand renewalPursuing results in cosmetics too — evolving into a maker that delivers devices, cosmetics, and techniques as one.
2026ORGANIZATION
NINE ORGANIZATION launchedFrom beauty company to venture creator — new challenges in AI, education, logistics, overseas, apparel, and energy storage, with beauty at the core.
2026NEW OFFICE
New office completedA new base embodying the brand — a space where employees want to work and customers want to visit.
202610th ANNIV.
NINE JAPAN 10th anniversaryTen years built from zero is only a milestone. In the next decade, we aim to be a brand representing Japan on the world stage.
NEXTGLOBAL
From Japan to the worldA challenge that began with beauty, becoming a brand that changes lives — a company enriching lives around the world, beyond business boundaries.
Don't Follow the Crowd — by Takumi Ozono
BOOK

DON'T FOLLOW THE CROWDDon't Follow the Crowd

Act on your passion — the message from CEO Takumi Ozono at the root of every philosophy.

"You are the protagonist of your life!" — Moving to Tokyo with 40,000 yen, success in apparel and real estate, and a leap into the beauty industry from zero. An autobiography in which NINE JAPAN CEO Takumi Ozono, who achieved 500% year-on-year growth, candidly shares his "Seikō" philosophy of turning the unconventional into the standard.

Author
Takumi Ozono (NINE JAPAN CEO)
Publisher
Biyo Keizai Shimbun-sha
MEDIA

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A dream like everyone else's will never change your life. — OZONO TAKUMI · CEO

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